Participation of Producers in the 2020 Marketing Plan Actions
2020 is marked by the emergence of the COVID 19 pandemic, which conditioned the execution of the planned promotion plan for the WPT brand, with results, in a transversal way, far below expectations.
Key indicators of 2020
Number of producers who participated
Number of shares with producers
Average participation per producer
Average of producers present per event
Compared to 2019, there were 1.042 fewer participations, representing a 63% drop in the total number of actions carried out. Of these actions, there were 31 fewer producers, that is, 47% less than in 2019. In 2020, 69 fewer producers participated, representing a drop of 22% compared to the previous year.
We believe that this is a consequence of an atypical year in terms of wine promotion, so any other conclusions that may be drawn may be affected by errors of analysis.