About us

Activity and Institutional Strategy

Activities

Annual activity in international markets

Institutional Strategy

Developing and executing innovative and relevant market strategies

Activity and Institutional Strategy

Activities

Annual activity in international markets is established through the Marketing Plan of the Wines of Portugal brand, complemented by professional training and consumer education activities carried out within the scope of ACADEMIA VINHOS DE PORTUGAL.

In the Portuguese market, the main annual event is the Wines of Portugal Contest, which generally takes place in May. Also significant is the activity in the Wine Tasting Rooms of Portugal, in Lisbon (renovated in 2015) and in Porto (renovated in 2019).

At the Annual Wines of Portugal Forum, which takes place in November, ViniPortugal presents, together with the CVRs, the balance of the year and a presentation of the Plans to be launched in the following year. For a better monitoring of our activity, it is suggested to read the documents that are available below.

Planos Operacionais e de Marketing

ViniPortugal 2022 Activity Plan

PDF, 1.4mb

ViniPortugal 2021 Activity Plan

PDF, 1.39mb

ViniPortugal 2020 Activity Plan

PDF, 1.73mb

ViniPortugal 2019 Activity Plan

PDF, 1.39mb

ViniPortugal 2018 Activity Plan

PDF, 6.58mb

Plano de Actividades ViniPortugal 2017

PDF, 2.21mb

Plano de Actividades ViniPortugal 2016

PDF, 0.63mb

Plano de Actividades ViniPortugal 2015

PDF, 0.6mb

Plano de Actividades ViniPortugal 2014

PDF, 0.6mb

Plano de Actividades ViniPortugal 2013

PDF, 458.51kb

Plano de Actividades ViniPortugal 2012

PDF, 374.8kb

Management reports

Management Report 2020

PDF, 0.71mb

Management Report 2019

PDF, 339.38kb

Management Report 2018

PDF, 0.84mb

Management Report 2017

PDF, 1.65mb

Relatório de Gestão 2017

PDF, 0.74mb

Relatório de Gestão 2016

PDF, 5.98mb

Relatório de Gestão 2015

PDF, 1.58mb

Relatório de Gestão 2014

PDF, 1.42mb

Relatório de Gestão 2013

PDF, 0.65mb

Relatório de Gestão 2012

PDF, 0.93mb

Relatório de Gestão 2011

PDF, 0.81mb

Relatório de Gestão 2010

PDF, 1.14mb

Forum Wines of Portugal

FÓRUM ANUAL 2022

Activity and Institutional Strategy

Institutional Strategy

Acting in a network, developing and executing innovative and relevant market strategies and plans that affirm Portugal as the hotspot of the international wine scene for 3 years.

The markets in which VINIPORTUGAL operates, which will be those established in extension in the Wines of Portugal Brand Plan, must correspond to:

In the Portuguese market, VINIPORTUGAL will operate in two different plans:

The promotion of awareness and image of Wines of Portugal to the foreigners who visit us;

The promotion of awareness and the value of the wine service among professionals.

Downloads

VINIPORTUGAL | STRATEGIC PLAN 2019 - 2023

PDF, 22.34kb

VINIPORTUGAL | STRATEGIC PLAN 2015 - 2017

PDF, 22.34kb

VINIPORTUGAL | STRATEGIC PLAN 2012 - 2014

PDF, 22.34kb

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