Frederico Falcão
President
About ViniPortugal
Founded in 1996 as a private non-profit association, it groups leading associations and professional organisations representing the trade (ACIBEV e ANCEVE), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP) and demarcated regions (ANDOVI).
Through ViniPortugal, the brand Wines of Portugal is consistently present in 4 continents and 21 strategic markets. With an annual investment of more then 8 million euros, ViniPortugal carries out over 100 annual Portuguese wine promotional actions involving over 400 national wine economic agents.
25 YEARS PROMOTING PORTUGUESE WINES
BOARD
ViniPortugal's Board, elected in May 2020, for the 2020/2023 triennium, is composed of three members: Frederico Falcão, João Gomes da Silva and Jorge Basto Gonçalves.
Mário Joaquim Abreu Lima
Vice President
Production Representation
João Gomes da Silva
Vice-President
Trade Representation
Management Tools
VINIPORTUGAL is ruled by the following management tools:
The Institutional Strategic Plan
covers a period of 3 years, with the Plan for the 2020/2023 triennium in force.
The Marketing and Promotion Plan for the Wines of Portugal Brand
covers a period of 3 years. The current version covers the same period.
The Annual Operational Plan
comprising the Activity Plan, Marketing Plan and Budget.
