Mission & Vision

ViniPortugal is an organization that represents the entire Portuguese wine sector and its mission is to promote the quality and excellence of Portuguese wines.

Promoting the image of PORTUGAL as a producer of excellent wines, valuing the Wines of Portugal brand through its diversity and encouraging the sustained growth of the volume and average price of its wines.

As an Interprofessional Wine Organization in Portugal, VINIPORTUGAL would like to stand out for its:

• Capacity for inter-institutional articulation;
• Knowledge of the markets;
• Capacity to build, implement, monitor and evaluate the actions of its Promotion and Marketing Plans;
• Ability to promote, stimulate or structure interventions in Training.