ViniPortugal is the Interprofessional Association of the Portuguese Wine Industry, recognised by the Ministry of Agriculture. It is the managing entity for the brand Wines of Portugal.
Founded in 1996 as a private non-profit association, it groups leading associations and professional organisations representing the trade (ACIBEV e ANCEVE), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP) and demarcated regions (ANDOVI).
Through ViniPortugal, the brand Wines of Portugal is consistently present in 4 continents and 21 strategic markets. With an annual investment between 6 and 7 million euros, ViniPortugal carries out over 100 annual Portuguese wine promotional actions involving around 370 national wine economic agents.
25 YEARS PROMOTING PORTUGUESE WINES
ViniPortugal's Board, elected in May 2020, for the 2020/2023 triennium, is composed of three members: Frederico Falcão, João Gomes da Silva and Jorge Basto Gonçalves.
Frederico Falcão - PRESIDENT
Frederico Falcão has a degree in Agricultural Engineering and a postgraduate degree in Oenology. He started his professional activity in Esporão, later as the Director of the Vitiviniculture and Oliviculture Department of Companhia das Lezírias, and also as a Consultant Winemaker in other projects. He was also member of the Board of Directors of the Comissão Vitivinícola Regional do Tejo (Viticulture Commission of the Tejo Region) and President of the Executive Board of the Instituto da Vinha e do Vinho (Vine and Wine Institute), from 2012 to 2018. More recently, he was the Administrator / CEO of the Bacalhôa Group and Vice President of the Portuguese Winemaking Association. Frederico Falcão is the president of ViniPortugal since May 27, 2020.
João Gomes da Silva
João Gomes da Silva has a degree in Economics and a PhD in Agricultural Economics from the University of Reading (United Kingdom). He made an international career in Europe and Latin America in the Food Distribution and Textile sectors. Since 2014, João Gomes da Silva is the Sogrape Director, leading the Global Marketing and Sales functions for the group's Portuguese wine portfolio, which is present in the Douro, Vinho Verde, Dão, Lisbon and Alentejo regions, including compelling names, such as Mateus, Sandeman, Casa Ferreirinha and Porto Ferreira, among others.
TRADE REPRESENTATION – VICE PRESIDENT
Jorge Basto Gonçalves
Lawyer. Director of Adega Cooperativa de Amarante, since 1984. Jorge Basto Gonçalves was the president of Vercoope – União das Adegas Cooperativas da Região dos Vinhos Verdes (Union of Cooperative Wineries of the Vinho Verde Region) between 1991 and 2012, member of the Executive Committee and member of the General Council of the Viticulture Commission of the Vinho Verde Region. Chairman of the Board of Directors of Fenadegas – Federação Nacional das Adegas Cooperativas (National Federation of Cooperative Wineries) and Vice Chairman of the Board of Directors of Confagri – Confederação Nacional das Cooperativas e do Crédito Agrícola de Portugal (National Confederation of Cooperatives and Agricultural Credit of Portugal.
PRODUCTION REPRESENTATION – VICE PRESIDENT
VINIPORTUGAL is ruled by the following management tools:
- The Institutional Strategic Plan, which covers a period of 3 years, with the Plan for the 2017/2020 triennium in force.
- The Marketing and Promotion Plan for the Wines of Portugal Brand, which also covers a period of 3 years. The current version covers the same period.
- OThe Annual Operational Plan comprising the Activity Plan, Marketing Plan and Budget.