Institutional Strategy
Acting in a network, developing and executing innovative and relevant market strategies and plans that affirm Portugal as the hotspot of the international wine scene for 3 years.
The markets in which VINIPORTUGAL operates, which will be those established in extension in the Wines of Portugal Brand Plan, must correspond to:
- Markets with higher added value and / or,
- Emerging markets, with high growth potential and / or,
- Reference and unsaturated markets.
In the Portuguese market, VINIPORTUGAL will operate in two different plans:
- The promotion of awareness and image of Wines of Portugal to the foreigners who visit us;
- The promotion of awareness and the value of the wine service among professionals.
